We, at Ashe Controls, intend to embody the values of adventure, commitment and integrity in our company, our employees and our products. By focusing on these core values, we will gain a greater sense of purpose and fulfilment in our work.

We recognize that we already possess the qualities of creativity, dedication and sincerity. It is our sincere endeavour to continue to design and manufacture a range of state of the art instrumentation and automation products which will exceed expectations and provide the customer with efficient and cost effective solutions to every process measurement and control application.


Standards and Commitment

Ashe Controls believes it is crucial that everyone in the company team understand and support the company aspirations, and that there is clarity and transparency in the company's policy, strategy and actions, in order that the decisions made each day can be tested to ensure they support this vision. Ashe Controls will measure every key area embraced within its vision.



Being dynamic imposes an obligation on all employees to deliver what the company promises, when it is promised; to welcome progressive change; and to encourage innovation, creativity, research and development. Ashe Controls will therefore set challenging but achievable targets in its business planning to ensure that the company has the necessary momentum to achieve them.

Ashe Controls will continuously evaluate its investment in R & D and the profit achieved from new activities and products and will monitor internal and external perception of the company's dynamism.



Customers must remain at the heart of Ashe Controls' business. The company has pioneered partnering and believes that long-term, trusting and even-handed relationships with customers should be its main focus. Ashe Controls has the resources, ingenuity and skills to delight its customers, and to exceed both, their requirements and their expectations. Ashe Controls is committed to providing services nationally and internationally to its customers. The whole business will continually and objectively measure customer satisfaction and ensure that it meets it's aspirations.



The resources with which Ashe Controls will deliver its aspirations are its people. Ashe Controls has a loyal and dedicated workforce and is committed to their health, safety, welfare, career fulfillment and job satisfaction. The company will undertake annual appraisals of individual members and deliver the training needed to ensure each reaches their full potential. Ashe Controls will promote a harmonious team in terms of working culture, acting with integrity, giving recognition and rewarding on merit and being fair to all. Everyone will be expected to proactively seek continuous improvement in performance with enthusiasm, effort, self motivation and passion - with the intent of being the best. Ashe Controls will regularly consult its people to ensure that this crucial aspect is being achieved.


Environment and Community

Ashe Controls will take all necessary measures not only to prevent damage and nuisance but also to proactively contribute to a sustainable environment.